Following the success of last year’s VISION show in Stuttgart, MVPro Media’s Matt Williams spoke to Jacqueline Roth, the manager of communications strategy at Messe Stuttgart.

Roth shared some of the highlights from the most recent VISION event and discussed the plans for next year’s event. This interview was featured in ‘Showcase’, the latest issue of MVPro Magazine.

MW: How would you describe the VISION show to someone who has never attended?  

JR: VISION is the world´s leading trade show for machine vision and covers the entire spectrum of imaging and machine vision technology every two years. It covers everything from sensors to processors, cables to cameras, and software to illumination systems, as well as both complete machine vision systems and very specific applications across the widest range of industries. This includes mechanical engineering, automotive, medical technology and more. 

At VISION, you also get important insights into ground-breaking innovations in machine vision, such as embedded vision, hyperspectral imaging and deep learning. The trade fair has a strong international presence, commitment from key industry players worldwide, a lot of young innovative start-ups, and a solid accompanying programme. In addition to meeting potential customers, VISION feels for many like a giant family gathering for the industry. 

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MW: Looking back to last year’s event, what were some of the highlights from VISION 2022?  

JR: With an excellent vibe and two fully booked exhibition halls, we celebrated the 30th VISION show in 2022 as the centre of the industry. 

One of the highlights was the second edition of VISION Start-up World: 20 young companies presented their innovations on the show floor and on stage during our start-up pitch sessions. As a newcomer to the fair, Israeli company won the VISION Award 2022. With this renowned award, a top-class jury honoured the best innovation from the field of machine vision on the Industrial VISION Days stage. 

Once again, Industrial VISION Days – the world’s largest lecture forum for machine vision – provided an outstanding platform for visionary topics from the machine vision industry. For anyone who wasn’t able to attend the fair, VISION still offers Industrial VISION Days on demand on our website. 

Also, for the first time, visitors gained exclusive insights into selected industries as part of the Guided Tour Medical & Pharma, Food & Beverage and Intra-Logistics. The exhilarating atmosphere we experienced brings great anticipation for VISION 2024. 

MW: How did VISION last year compare to previous years?  

JR: We are happy to have successfully held VISION in both 2021 and 2022, which was extraordinary given the world situation. We will now return to a bi-annual cycle. 

Even with travel restrictions last year, the show rivalled 2018 for international participation – this made us proud and indicated the international importance of the show. In addition to the classic client industries such as electrical engineering, mechanical engineering and plant construction, a significant share of visitors came from non-industrial sectors, including medical technology and aerospace engineering. Of course, we plan to further strengthen the share of these new user industries attending the show going forward. 


MW: What plans are already in place for VISION 2024?  

JR: The next VISION show will take place from 8 to 10 October 2024. By the end of March 2023, our early bird registration phase closed and most exhibitors had already signed up – among them, many new players. Registration will remain open. In autumn 2023, we will start with floor planning for VISION 2024. We recommend taking advantage of this time to find an optimum stand placement and to submit any special requests. 

In the meantime, we are collecting ideas for the 2024 accompanying programme and our planned highlight of intra-logistics applications. 

We at MVPro Media would like to thank Jacqueline Roth for taking the time to speak with us, and cannot wait for next year’s VISION show! 

Be sure to follow VISION on LinkedIn and subscribe to their newsletter.

Click here to read this interview and countless others in ‘Showcase’, our special issue of MVPro Magazine.

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