Basler (Ahrensburg, Germany) has signed a joint venture agreement with its Chinese distributor Beijing Sanbao Xingye.
The German company, the world’s largest manufacturer of industrial cameras, said in a statement that this move would strengthen its position in the Chinese market.
Beijing Sanbao Xingye has been Basler‘s distribution partner in China for nearly 20 years. The company distributes image processing components, and consults its customers in machine vision and scientific imaging.
Both companies have agree to transfer the Machine Vision division to the newly established Beijing-based Basler China with branch offices in Shenzhen and Shanghai. The management is staffed by employees of both companies.
The company said that the founding of Basler Vision Technology China brings the manufacturer and its customers closer together and the range of offering will be increasingly geared to local requirements in the future. What’s more, customers will benefit from the manufacturer’s ability to offer China market leading products, an improved supply chain and increased flexibility.
Basler CEO Dietmar Lay said: “Sanbao Xingye (MVLZ) and Basler have been working together for many years in a trusting and successful manner. We are proud to join forces – pairing our leading-edge technology and manufacturing know-how with MVLZ’s superb consulting competence and market insight.”
Guan Qunli, Chairman of Sanbao Xingye: “We are pleased to announce the joint venture with Basler AG, the industry leader in industrial cameras, with an excellent reputation and a world-leading brand. By bundling our strengths, we will serve our customers even better in the future and offer our employees attractive future prospects.”
picture, left to right: Dietmar Ley (CEO, Basler AG), Guan Qunli (Chairman of Sanbao Xingye)